Carmakoma, an amazing a retailer out of Denmark, has debuted another film to empower the curvy woman. “Boost Your carma” features a modern day Marilyn Monroe in their Spring/Summer 2011 designs.
Size is a number – confidence a choice
The new film ”Boost your carma” is a vivid illustration of the tendency that curvy women all over the world no longer will accept the perception that beauty equals skinny. In an aesthetical manner the film breaks with prejudice concerning body image and attitude for women in plus sizes.
The film is created as a visual collage of feelings, states of mind, actions and expressions in a celebration of the curvy woman. Through classical and iconic fashion frames in the characteristic Helmuth Newton style the curvy main character is portrayed as a modern Marilyn Monroe. – A pioneer who is not afraid to use her femininity in her stride forwards. Through an observing and sensual camera posture the film disturbs our perceptions of the beautiful woman and the ideal body and plays on references from the film “the perfect human” by the Danish film maker Jørgen Leth.
”The main character in the film is the curvy woman of today. She feels free in her body, uninhibited by other people’s opinions. With an understated decadence she is playing with the forbidden showing her bold femininity and her urge for life in a sophisticated and extremely sexy manner,” says Heidie Lykke and Angelica Weiss, the two women behind the film and the commitment to its message.
Here are few of my favorite Carmakoma pieces. I’m such a sucker for the all-black look!