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I’m baaaaack! You didn’t know I was gone? I took a road trip this weekend to Arizona. My hubby bought us tickets to see a Los Angeles Dodger’s spring training game versus the Angels. Since my mother-in-law lives out there we decided to make it a family weekend. Read more
Advertisements with “plus-size” models are unlikely to positively impact their target audience, according to the findings of a new study from Arizona State University, as well as , the University of Cologne in Germany and Erasmus University in the Netherlands. Ads like Dove’s “Campaign For Real Beauty” actually lowered enthusiasm in both overweight and normal-weight consumers, according to Naomi Mandel, a marketing professor at Arizona State’s W.P. Carey School of Business. In fact, overweight consumers’ self esteem and enthusiasm for purchasing products was depleted when they saw ads with any size model.
The findings are significant to Ms. Mandel because companies like Dove and magazines that feature models of all sizes are often praised. But while the approach may be popular, it may not be effective.
Ms. Mandel conducted the study because she wanted to see if looking at skinny models had a link to consumer self esteem or even eating disorders. The professors examined respondent attitudes about their own body size before viewing the ads. They were then asked if they considered themselves similar or different to the models in the ads.
Some of the findings surprised Ms. Mandel. Although thin models did deflate most women’s self esteem, the biggest correlation wasn’t the model’s size – it was the relative difference between the consumer’s size and the model’s size. Normal-weight respondents had the most easily influenced reaction. They identified with both the thin and plus-size models, the study showed, yo-yoing between feeling confident and pondering a diet. The overweight respondents’ reactions were the same, regardless of the size of the models
“Overweight respondents didn’t like any of the models, regardless of size,” Ms. Mandel says. “They didn’t seem to like what was reflected at them.” .
Dove hasn’t responded, but Ms. Mandel says she would like to work with them for future research. The findings will be published in the April issue of the “Journal of Consumer Research.”
This my friends…is what happens when I stay home bored with my cell phone. No, I’m not embarrassed of these pics. I am pretty embarrassed that this curvy butt is not sitting in a pub somewhere in L.A. on St. Patrick’s Day. This is me “au natural’ and ready to go to bed. I hope you had a better night than I did. I’m pooped. I spent all day with my mom shopping at thrift stores. I picked up a snakeskin clutch…but nothing else caught my eye. Oh well…they just opened a Ross at the Beverly Connection. Now I have an Old Navy, Marshalls, Nordstrom Rack, and Ross all in one place. Bargainista heaven!
I’m off to spend the day with my family. Be safe and have fun out there! Curvy ladies don’t drink and drive. Oh…and don’t be confused, that is NOT me in the photo. I know it’s hard to tell us apart. Lol.
She’s been modeling for 20 years? Wow! Kate looks better than any average 19-year-old model on the runway.
“I firmly believe that what makes you sexy and beautiful is not the size of your body or the colour lipstick you have on. What really makes you sexy is what you project, your confidence, and your self awareness, having a great sense of humour and being really smart.“-Kate Dillon
With confidence, poise, and beauty on her side…who wouldn’t want to be like her?
Today, I met up with my cousin as she plans her wedding. Ahhhhh…I love weddings. I’ve always wanted to be a wedding planner, but sometimes I’m a little impatient. I said sometimes. Lol. So, she tried on a few wedding gowns and now I want to get married again. OK, I don’t want to spend the money, but I want to plan one. I also want to try on wedding gowns! Ugh! Not fair…I want that dress up there! It’s by Alfred Angelo. So dreamy! I think I’m going to make my hubby renew our wedding vows. Maybe on a beach in Mexico…
I don’t know about you…but I’m exhausted again. Monday’s always kick my butt. Of course I don’t have any outfits to post, cause I suck. Sorry. But, I do want to show you the three handbags I picked up at the local thrift store. There were so many bags, it was insane. I love the vintage look of all three. And I only spent a grand whopping total of $5! Man, I’m good!
I spent time with friends and family on Saturday, too much fun if you ask me. Sunday was a very blessed day. My hubby grilled up some steaks and made me dinner. I asked him if he needed me to do anything…and he said…”yeah, relax.” Awwwww…I love this guy. Lol. Ok, now that I’ve made you sick…I’m outtie!