Holy beauty guru’s! Yes…I’m talking about those ladies that dominate the world of YouTube. If you don’t know…you’re about to. Because, I thought I did…but turns out I really didn’t. I found out this past weekend, when I was invited to Generation Beauty by Ipsy.
Thrown by Ipsy founder Michelle Phan, who has 3.9 million subscribers on YouTube by the way, it’s the company’s first beauty conference/event.
Ipsy, a monthly subscriber beauty community, brought together guru’s, beauty brands, content creators, and their fans to Downtown Los Angeles for a weekend of beauty immersion. They offered workshops, stylist meetups, product giveaways, branded booths and on-stage performances.
I unfortunately, could only attend Saturday’s event, but had to leave early. But, I did manage to take enough film for a short recap video. And I can tell you that people really do love their beauty guru’s.
These ladies have hundreds of thousands to millions of subscribers and video views. They are definitely making bank bro (A Step Brother’s reference)! And booooooooy do they have fans! Like celebrity status. Yes, I’m serious. If you’re on YouTube, then you do know what I’m talking about.