I’ve said it before and I’ll say it again. I love when brands decide to give back to the community, especially when it’s dedicated to empowering women and girls with education, resources, job skills and work experience. A big thank you to Bobbi Brown for her Pretty Powerful campaign that does just that. It’s all aimed at helping them “be who they are.” I love that!
“Makeup alone cannot even the playing field for women and girls across the world, but I believe that together, those who create, apply, buy and wear makeup can.” -Bobbi Brown
The movement launched on March 8th by raising funds through the sale of a limited-edition Pretty Powerful Pot Rouge ($25) and via GlobalGiving.org. Every single cent of the proceeds from sales of the Pretty Powerful Pot Rouge on the Bobbi Brown site will go to Dress for Success. While donations through Global Giving will go to a select 6 foundations.
The Pretty Powerful Pot Rouge was made for lips and cheeks and comes in a pink shade created for all skin tones. The cream formula blends very easily and leaves a soft stained look. A short video explaining a little more about the campaign is below, along with a few NEW products.
PLEASE I encourage you to take a second to check out the campaign!!
Disclosure: The products in this post were provided for review purposes only. All opinions expressed are 100% mine and are not affected by this gift.