I live in Los Angeles, the land of curves, but apparently lack of curvy love. Months ago, I (accidentally) discovered that the Forever 21 located in the Beverly Center carried plus sizes. I was surprised, I mean it is Beverly Hills. And I think the only other store in that mall that carries plus sizes is Macy’s and possibly Ann Taylor (they go up to an 18).
I get it, apparently people in the Beverly Hills area of Los Angeles aren’t fat. That’s why the Nordstrom Rack across the street from the mall doesn’t carry plus sizes either. The manager there told me it’s a “demographic” thing. I say it’s probably a little bit of fat phobic thing. But, that’s just my opinion.
Yesterday, a friend and I strolled through the Beverly Center. We headed to Forever 21, so I can use my gift card. Oh, but wait…I couldn’t use it. Turns out they took the plus sizes out about a month ago. According to a F21 associate “it wasn’t selling as good as we thought it was going to.”
Image via Beverly Center[/caption]
So…you’re telling me that if you stick plus sizes on the top floor, way off into the corner , and never advertise it-it won’t sell? DUH! I’m no retail expert, but if you follow that plan of course they won’t sell! Don’t blame it on us!
This is pretty much the story of many plus size departments. In fact, the plus section at the Macy’s in the Beverly Center seems like a deserted wasteland. It’s dim and dark. They’re hardly any sales associates in that area as well. In fact most plus sizes are pushed off into the corners in most department stores.
This post is written mostly with frustration of my experience yesterday and many years of disappointment all together. I don’t think I’ll shop at the BC. Not that they’ll miss me. LOL! They’re great if you love luxury brands.
I will say the Westfield Culver City mall, in my opinion, has the best selection of plus size stores and departments in the Los Angeles area.
Where are your favorite malls to shop at for plus sizes? Please share with us!!