Meet Camy of Pop Up Plus NY…
- Brooklyn, NY
What is Pop Up Plus and where did the idea come from?
Pop Up Plus is a indie and designer mobile store catering to sizes 14 and larger. I have been curvy all and my life and from working in the plus size industry I understood the incredible need for clothes that fit and an extraordinary shopping experience. I joined a business plan class in Brooklyn and the first business plan I wrote was for a boutique space. After I did the financial analysis with a loan officer and discovered that I would have to find $100k for the build out of the space and 6 months cash flow, the loan officer told me – it’s impossible- “You have to be rich”- and I wasn’t. I began doingresearch and came across a mobile store in Toronto Canada and a new phenomenon called “pop up” retail. I decided that I would be the first to do it for plus sizes and so Pop Up Plus was born.
What designers have you featured and who do you hope to feature in the future?
In the past we have featured Anna Scholz, Design History, Tbags, Damn You Alexis, just to name a few. With Pop Up Plus we try to create your ideal closet. We call our collection “curated” because it actually takes us 6 months to pull the inventory. We search the globe for any plus size brand that is edgy, trendy and out of reach for regular customers. In the future we are hoping to get Designers Moss and Hope and Harvest in our pop up shops.
Describe a Pop Up Plus opening.
A pop up opening is Fun, Fun, Fun! We always have a DJ, hors d’oeuvres, fashion, models and giveaways. This past opening we held a trunk show with Curvysta and showcased Arturo Rios Hats.
What kind of shopper is Pop Up Plus created for?
Pop Up Plus is created for the shopper who wants something different. We carry so many fashion forward pieces, so Pop Up Plus is really for the shopper who desires to be the “talk of the town”. We feel great when we get emails from our customers telling us that they wore a Pop Up Plus outfit and received compliments. That is what we strive for.
Is there a quote or saying that you live by or inspires you?
I am spiritual person and the quote that keeps me going every day is Matthew 19:26 “With man this is impossible but with God ALL things are possible”
All images courtesy of Pop Up Plus NY.