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MAKE UP FOR EVER Goes Untouched

MAKE UP FOR EVER, a Paris-based make up brand, has just launched it’s first ever unretouched print and online ad campaign. That means the models haven’t been digitally altered. It was even certified by a notary public. According to the brand, the ad is set to highlight the brand’s HD Invisible Cover Foundation which provides a photo ready finish after every application. The campaign will appear this spring in issues of select national magazines.

What do you think? Will this type of add persuade you to buy this brand?

**Available in 26 shades to match all skin tones, MAKE UP FOR EVER HD Invisible Cover Foundation provides oil-free, medium-to-full-coverage that creates a soft-focus effect to soften lines and blur imperfections. It retails for $40. Visit Sephora.com for additional information.

  • Jessica Kane

    About time!! …..dominos was the first to get it right, now MUFE. REAL advertising is now the BEST.
    Way to go!
    xoxo
    jessica from http://www.fatshionchic.com

  • Anonymous

    I always enjoy the posts! Looking forward to many more (:The things given are unanimous and needs to be appreciated by everyone.
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  • Jacqueline

    Interesting idea and good on them for doing it. But lighting can have a massive effect as can the gear they use.
    One thing though- I'm 99% sure the camera is upside down!

    Love your site!

    Jacqui