Curves and Chaos 2010 Survey Results: Part 4
The Curves and Chaos 2010 Survey continues with part 4. This is a more in depth look at what us curvy shoppers think about the plus size fashion industry. I’d love to hear what you think about the results below.
In your honest opinion, name ONLY ONE clothing manufacturer that you think knows the plus-size woman’s body.
- Torrid
- Target
- Lane Bryant
- ASOS Curve
- Evans
In your honest opinion, name ONLY ONE plus-size clothing manufacturer that you think needs improvement in their plus sizes.
- Lane Bryant
- H&M
- Forever 21
- Old Navy
- Torrid
If there was one thing you could recommend to clothing designers about plus-size clothing, what would it be?
“We want to stand out because of our vibrant personalities and confidence, not by wearing clothes that don’t follow the current trend. Plus-sized does not mean minus-style. A size 12 or 14 model who is 5″10 is not the average plus-sized woman; carry a broader range of petite.”
“Remember, just like regular sized women, not all plus-sized women are shaped the same way.”
“We love trendy clothing too and great fit! Some plus women have a SHAPE, we are CURVY. Please make more tops and dresses fitted slightly more in top area with more generous stretch to hip areas. WE NEED MORE AFFORDABLE VARIETY OF WIDE WIDTH SHOES. FULL FIGURE GALS LOVE TRENDS TOO!ALSO, USE MORE REAL PLUS SIZE GALS IN ADS!!!”
“We love fashion too, keep that in mind when you are trying to sell us ugly floral patterns and bedazzled crap. We want everything the skinny girls can wear but in OUR sizes, its that simple.”
“That plus size women have just as many shape variations as non plus size women and need a variety of choices too. So many times designers assume that plus size women carry weight in just the hips, or just the bust, etc. It varies.”
“Don’t be afraid to use a real plus size woman in the clothing ads or online shops. It is much more helpful for shoppers to actually see what a piece of fabric looks like when it hits a curve or even a roll 
and allows us to judge if it is in fact good for our own body type. This to me would be logical for both ends, as I will know it will look good and will order it, therefore lessening the amount of returns to your company. The world is ready to see big women, let them be seen!”
*If you’re a retailer and would like a more complete list of customer requests like the ones above, please contact me.
If you wear wide shoe sizes, name ONE retailer or manufacturer that you feel has the best selection.
- Payless
- Evans
- Torrid
- Avenue
- Zappos
Name a retailer or designer you wish made plus-size clothing.
- Armani Exchange
- Anthropologie
- Marc Jacobs
- Top Shop
- H&M
