What do you take into consideration FIRST when purchasing clothing?
When viewing plus-size retailer’s/designers advertisements, what makes you want to shop with them?
|The models they use.||6%|
|The way the clothes fit on the models.||29%|
|Their use of “real” women in ads.||23%|
|The sale or promotion in the ad.||15%|
|Ads don’t affect me.||26%|
Name the #1 reason you continue to shop at your favorite retailer?
|The availability of stock and sizes.||39%|
|The quality of the merchandise.||21%|
How important is it that a retailers staff make you feel comfortable and welcome?
|Don’t care either way.||5%|
When shopping , what is the ONE MAJOR problem you find in plus-size clothing?
|Too tight in chest area.||6%|
|Too loose in chest area.||4%|
|Length of pants or dresses are too short.||4%|
|Length of pants or dresses are too long.||4%|
|Sizes runs too big for you.||0%|
|Size run too small for you.||2%|
|Sleeves are too tight around your upper arms.||8%|
|The waist area fits awkwardly||11%|
|I don’t have any problems.||1%|
|Not trendy enough.||43%|